Masele Msita has over four years of experience in both traditional and digital marketing. As the head of strategy at The Creative Agency, Masele has continuously strived to create innovative ways to use technology to address complex consumer and business needs and to develop purposeful brands. She also volunteers her time training entrepreneurs on how to build and upgrade their digital marketing skills to cope with the increasingly changing digital landscape. As a social entrepreneur, Masele envisions to develop an interactive app that will allow citizens to access laws in a clear language; both in Swahili and English. This platform will also feature real-time legal aid. Upon completion of her Fellowship, she plans to continue advocating for the marginalized population of Tanzania through civic education and legal representation.