Identifying Market Needs and Gaps: Perspectives from UPS

Since the onset of COVID-19, few industries have become more essential, and simultaneously required more adjustment, than international shipping. The disruption COVID-19 has caused to international supply chains has highlighted the importance of crisis planning to mitigate interruptions and aid in rapid response and orderly recovery.

UPS logo; brown seal with a gold outline, and the letters "UPS" in gold in the center

In this video, 2019 Fellowship Alumna Cheurombo Pswarayi from Zimbabwe interviews UPS Vice President for Global Public Affairs Maria Luisa Boyce and International Public Affairs Manager Susan Zimmerman to discuss how the global courier is adapting to supply chain pressures in Africa and world-wide, and share insights from the company’s experience identifying market needs and gaps on the African continent. The lessons UPS has learned during this unprecedented period will be invaluable to current and prospective business leaders alike.

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